| 제목 |
성경적 기업윤리의 이론과 실제 ; 주제논문 - 다단계 마케팅 ( MLM ) 실태와 성경적 조망 |
| 영문 제목 |
Theory and Practice ; A Study on the actual Condition of Multi - Level Marketing |
| 저자 |
김홍섭 (Hong Seop Kim) (인천대학교 무역학부 교수)
|
| 다운로드 |
52200213.PDF
(1.43 MB)
|
| 논문 구분 |
특집논문 |
경제/경영 |
| 발행 기관 |
통합연구 (ISSN 1226-1157) |
| 발행 정보 |
제10권 1호 (통권 31호) |
| 발행 년월 |
1997년 03월 |
| 국문 초록 |
|
| 영문 초록 |
Multi-level marketing(MLM) is a kind of direct marketing, delivering goods and services from producer to consumer without intermediaries. In this system consumers who have experienced the products become distributers who may sell the products. MLM, which has the main critical advantages performing the marketing strategies with WOM(Word Of Mouth), does not use the advertising or other promotional method as marketing tools. Comparing with pyramid marketing, MLM has some differences. Many people, however, think they are same or very similar. In this paper, the comparative study about the similar concepts and the actual conditions of MLM in Korea are briefly explained. And biblical perspectives on MLM and reasonable policy directions are suggested in order to improve the right christian views in terms of business, housekeeping, consumer behavior, and distributers. This paper also tried to suggest what is the reasonable christian business ethics to enlarge the love of Jesus and the kingdom of God in this secular world. |
| 키워드 |
다단계 마케팅, MLM |
